Designed for Wellness Businesses

  • Sauna Studios

    Products that extend the sauna experience beyond the session.

  • Recovery & Wellness Centers

    Support recovery-focused customer routines.

  • Spas & Resorts

    Elevate guest wellness experiences.

  • Boutique Retailers

    Premium products customers love to gift and use daily.

Why ETHOS 528

ETHOS 528 was created by sauna enthusiasts and wellness entrepreneurs who saw a need for products specifically designed around the sauna experience.

Rather than offering standalone products, we developed a complete sauna protocol built around preparation, aromatherapy, cleansing, and restoration.

The result is a collection that feels at home in modern wellness spaces while creating additional retail opportunities for our partners.

The ETHOS 528 Sauna Protocol

Wholesale Pricing

  • Studio Partner

    $250+ Opening Order

    35% Off MSRP

    Perfect for:

    • Sauna Studios
    • Boutique Retailers
    • Wellness Spaces

  • Growth Partner

    $750+ Orders

    40% Off MSRP

    Perfect for:

    • Growing Studios
    • Recovery Centers
    • Established Retailers

  • Premier Partner

    $2,000+ Orders

    45% Off MSRP

    Perfect for:

    • Multi-Location Operators
    • Hospitality Groups
    • High-Volume Retailers
Join

Most partners begin with our Studio Partner tier and scale as demand grows.

Partner Benefits

  • Strong Margins

    Designed for profitable retail sales.

  • Low Minimums

    Accessible for boutique businesses.

  • Premium Packaging

    Beautifully merchandised for wellness spaces.

  • Small-Batch Quality

    Crafted with thoughtfully selected ingredients.
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Built From Real Sauna Experience

ETHOS 528 was inspired by our experience building a sauna and cold plunge wellness community.

Through years of introducing people to heat, recovery, and wellness rituals, we recognized an opportunity to create products that enhance the experience before, during, and after the session.

Today, our products help wellness businesses offer customers a deeper connection to recovery and intentional living.

Learn about ETHOS 528

Popular Questions From Studio Owners

Many wellness businesses ask us:

• What are the best retail products for a sauna studio?
• How can wellness studios increase retail revenue?
• What products pair well with sauna and cold plunge experiences?
• What wellness products do customers repurchase most often?

ETHOS 528 was designed specifically to help answer those needs through a simple, premium sauna protocol.

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Wholesale FAQ

What businesses are a good fit?

Sauna studios, recovery centers, spas, fitness facilities, wellness retailers, boutique shops, and hospitality businesses.

Are your products suitable for infrared saunas?

Yes. Our products are designed for both traditional and infrared sauna environments.

Do you offer samples?

Yes. Contact us to discuss sample opportunities.

Where can I place an order?

Through Faire or directly with ETHOS 528.

Let's Build Something Meaningful Together

We're always looking for partners who share our passion for sauna culture, wellness, and intentional living.

Apply for Wholesale